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Chris Hansen’s TruBlu Ads Will Play Before Every Screening of A24’s “Primetime” – Is This a Diss?

bekir August 26, 2026 3 min read 1 views

In a move that’s sending ripples through the entertainment world, Chris Hansen, the man who brought us “To Catch a Predator,” is inserting s for his streaming platform, TruBlu, before every screening of A24’s upcoming film, “Primetime.” The movie, starring Robert Pattinson as Hansen himself, explores the rise and fall of the infamous TV host. But is this a clever marketing ploy or a subtle jab at Hollywood’s take on his life?

The TruBlu Takeover

According to The Hollywood Reporter, exclusive footage reveals that before audiences settle in for “Primetime,” they’ll be greeted by Hansen himself. He delivers a familiar line, “I’m going to need everyone in the theater to take a seat right over there,” followed by a QR code leading directly to TruBlu. He then invites viewers to join him “undercover every day” on his streaming network, which features true crime investigations and documentaries.

Chris Hansen’s TruBlu will precede screenings of A24’s “Primetime.”

A Hollywood Fantasy?

TruBlu is a true crime-focused streaming network co-founded by Hansen. Initially, the was slated to include a line calling A24’s “Primetime” a “Hollywood fantasy version” of real events. However, this line was reportedly removed due to concerns about potential backlash from the arthouse studio.

Hansen’s Hesitation

It seems Hansen isn’t entirely thrilled with A24’s portrayal. He notably turned down a preliminary screening of the film, citing a “very restrictive agreement” that would have transferred his rights to his name, image, and brand. “The lawyers at A24 wanted me to sign away my rights… I couldn’s sign that, so they didn’t show me the film,” he told Fox News.

Robert Pattinson as Chris Hansen in a promotional image for “Primetime.”

The NDA Debate

Sources close to the situation refuted Hansen’s claims, stating that he was simply asked to sign a standard Non-Disclosure Agreement (NDA) to prevent spoilers and protect the studio’s intellectual property. This has fueled speculation about the true nature of the disagreement between Hansen and A24.

“Primetime”: Fact vs. Fiction

“Primetime”, starring Robert Pattinson, draws inspiration from a 2007 Esquire article by Luke Dittrich that focused on Texas District Attorney Bill Conradt, who became the target of one of Hansen’s predator stings and subsequently committed suicide. The film promises to delve into the complex ethical questions surrounding undercover investigations and their impact on individuals.

“Primetime” is scheduled for release in theaters on September 25, 2026. Whether audiences will embrace this controversial take on a real-life figure remains to be seen, but one thing’s certain: the drama surrounding this film is just beginning.

Image Credits: Brad Barket/Getty Images

Virginia (she/her) is IGN’s News Editor. With ten years of experience reporting on games and entertainment, she’s got a storied background in the fighting game community, influencer news, and viral online trends. Find her on Twitter at @TheeMissGlaze.

Source: IGN

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