The Pokémon world is buzzing with the upcoming 30th-anniversary trading card game set, and one particular design choice has ignited a fiery debate among fans: a new take on everyone’s favorite electric mouse, Pikachu. While the anniversary set promises a wealth of exciting cards, it’s this reimagining of Pikachu that’s dominating online conversations.
A Familiar Face, A Different Feel
For many, the original Fat Pikachu design, conceived by illustrator Ken Sugimori three decades ago, holds a special place in their hearts. Over the years, Pikachu’s aesthetic has evolved, becoming sleeker and more streamlined. However, for this anniversary celebration, Sugimori has offered a new interpretation of the iconic character. Unfortunately, not everyone is thrilled with the result.
At first glance, the new Pikachu design seems innocuous enough. Some elements, like the return of the slightly unsettling left claw from the original ’90s artwork, are even seen as improvements by some. However, when placed side-by-side with previous iterations, the differences become glaringly obvious. While maintaining a generally plump shape, the new Pikachu’s body appears disproportionately slim compared to its head, creating an uncanny valley effect that many find jarring.

“It Looks Like AI”: Fan Reactions and Comparisons
Those ‘ugly’ new Pokémon 30th anniversary cards look better than you think

The reaction on social media has been swift and passionate. Commenters often describe the new Pikachu as having an “AI-generated” feel, not necessarily accusing Sugimori of laziness, but rather using the term to express the uncanny feeling that the design evokes. The mascot looks like it should work, but something feels fundamentally off.
A Glimpse at the Anniversary Collection
Ken Sugimori’s updated card is just one of 30 unique Pikachu designs slated to be released as part of the upcoming set on September 16th. As the release date approaches, The Pokémon Company is gradually unveiling more artwork from the collection, and the variety is truly impressive. For example, Shimari Yukichi’s depiction of a gluttonous Pikachu perfectly captures the spirit of the original “Fat Pikachu,” showing the yellow mouse happily gorging itself on a pile of berries. This card even features a move called “Satisfied Spark.”

The Standout: Lonely Gaze
Perhaps the most striking design is sowsow’s deceptively cute Pikachu card. This Pikachu is depicted with a frown while clutching a pillow that subtly resembles a Friend Ball. In the background, there’s a glimpse of a Pichu holding the hand of a young trainer just out of frame. The sad Pikachu has one ear tilted downward, and its single move, “Lonely Gaze,” only deals 20 damage. Acknowledging the vulnerability of this poor baby, sowsow’s card includes an ability that reduces incoming enemy attacks by 20 damage.
Source: Polygon
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