Localization (or localisation) is the process of adapting a video game so that it feels natural and accessible to players in a specific language, region or market. It goes beyond simply translating text: it also covers voice acting, audio, units, currency, dates, cultural references, legal ratings and platform-specific requirements.
Definition
In gaming, localization means adapting a game's content to suit the target audience's language and culture. This includes translating on-screen text, subtitles and menus; dubbing or re-recording voice acting; converting measurements, currencies and date formats; and adjusting imagery, symbols or references that may not translate well across regions.
Context in Games
Localization is a standard part of publishing games on multiple platforms. Publishers often work with regional partners who understand local content ratings, store requirements and player expectations. A game released worldwide typically receives localized versions for major markets such as English, Spanish, French, German, Japanese and Chinese.
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