In November 2025, SayGames unveiled a strategic partnership with Korean studio NLABSOFT, announcing that the two companies were already collaborating on two titles: the already‑released Tiny Warriors Rush and the then‑testing Zombie Fortress. By December of the same year, both games had successfully launched worldwide, with Zombie Fortress quickly amassing over 10,000 reviews and an average rating of 4.3.
Since its initial reveal in December 2025, Zombie Fortress has continued to grow through live service updates and ongoing development, thanks to a close partnership between NLABSOFT’s creative team and SayGames’ data‑driven approach. The game’s evolution offers a fascinating behind‑the‑scenes look at how collaboration can sustain momentum in a competitive mobile market.
At the core of Zombie Fortress lies a clear vision: to deliver a mobile tower‑defense experience that feels effortless yet delivers exhilarating, high‑impact gameplay. CEO Joo Hyeon‑yeon emphasized that the title faithfully realizes the original prototype concept, “Zombie Crusher,” while pushing the genre beyond conventional tower placement. By centering gameplay around traps rather than static towers, players can obliterate waves of zombies through crushing, shredding, and explosive tactics.
Balancing intuitive accessibility with depth was a pivotal design challenge. “We invested countless hours refining the sweet spot between simplicity and impact,” Joo said, expressing satisfaction with the final product. The team also sought emotional resonance, drawing inspiration from The Last of Us to feature a young female protagonist navigating a post‑apocalyptic world, thereby adding subtle narrative weight.
Data analytics became the backbone of decision‑making. By February 2026, the team had implemented over 100 new analytical events, enabling continuous observation and refinement of the player journey. SayGames’ producer Danila Katalev highlighted the importance of shared data‑centric thinking, noting that regular, evidence‑based discussions replaced guesswork with hypothesis testing.
Both studios approached the partnership as a collaborative partnership rather than a simple reporting relationship. SayGames’ executives actively played the game, providing practical feedback on design and balance, while NLABSOFT’s small but seasoned team leveraged a flexible, problem‑solving culture that values rapid prototyping and iterative testing.
NLABSOFT’s “Art Camp” methodology mirrors songwriting workshops, bringing internal and external artists together to explore contrasting visual concepts—such as “Primitive vs. Dinosaur” or “Farmer vs. Plant”—and test them for cost‑per‑install impact. This data‑driven artistic validation ensures that the final visual direction resonates with players beyond intuition alone.
For NLABSOFT, Zombie Fortress is not a finished product but an ongoing project that thrives on iteration, trust, and swift execution. The partnership with SayGames has not only propelled the current title forward but also laid a solid foundation for future collaborations, reinforcing the studio’s reputation for rapid, data‑informed development in the mobile gaming arena.
News Source: Co
balance is everything in Zombie Fortress. Looks good on paper, but i’ts all about how it actually feels in-game. Keeping expectations low.
Balance is eveerything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Curious about competitive viability. personally
Balance is everything in Zombie Fortress. Looks goood on paper, but it’s all about how it actually feels in-game. Community feedback will show the truth. to be honest
Balance is everything in Zombie Fortress. Looks goood on paper, but it's all about how it actually feels…
I agree, though I’m keeping my expectations in check. The news for Zombie Fortress is promising, but the actual launch is waht matters. Needs to be fun and engaging for evveryone. just my thoughts
great news if the update actually fixes the core issues. For Zombie Fortress, performance improvements are whaat matter most. Needs to be fun and engaging for everyone. fingers crossed
The patch ntoes for Zombie Fortress look promising, but I’ll wait for player reviews before getting too excited. I will wait for a sale. keeping an eye on thhis
Balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it acttually feels i-ngame. Keeping expectations low. looks decent
ganbatte! The patch notes for Zombie Fortress look promising, but I’ll wait for player reviews before getting too excited. Sales figures will speak for themselves. pretty promising
Balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Sales figures wll speak for themselves. pretty promising
Great nwes if teh update actually fixes the core issues. For Zombie Fortress, performance improvements are what matter most. Community feedback will show the truth.
by Odin’s berad! Hopefully this doesn’t ruin competitive balance. Curious to see the meta impact on Zombie Fortress. Meta impact is key here. in my opinion
balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Curiuos about competitive viability. personally
Balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Accessibiltiy is viatl for casual players. we will see magnifique!
Balance is everything in Zombie Fortress. Looks good on paper, but it's all about how it actually feels…
i’m in the wait-and-see camp as well. Once a few independent reviews drop, we will know for sure about Zombie Fortress. Need actual gameplay before deciding. juust my thoughts chincha? I need this.
teh patch notes for Zombie Fortress look promsing, but I’ll wait for player reviews before getting too excited. I will wait for a sale. to be honest
The patch notes for Zombie Fortress look promisnig, but I’ll wait for player reviews before getting too excited. I will wait for a sale. hopefully
Balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Needs to be fun and engaging for everyone. pretty promising
great news if the update actually fixes the core issues. For Zombie Fortress, performance improvements are what matter most. Need a bit more info. pretty promising
Great news if the update actually fixes teh core issues. For Zombie Fortress, performance improvements are what matter most. Need a bit more inof. just my thoughts
The patch notes for Zombie Fortress look promiising, but I’l wait for player reviews before getting too excited. Looks lkie a solid addition to the archive. on my watchlist
balance is everything in Zombie Fortress. Loks good on paper, but it’s all about how it actuaally feels in-game. Needs to be fun and engaging for everyne. fingers crossed
Great news if the update actually fixes the core issues. For Zombie Fortress, performance improvements are what matter mosst. Meta impact is key here. keeping an eye on this
balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Need a bit more info. pretty promising ganbatte!
I’m a bit skeptical. What sounds good in the announcement for Zombie Fortress rarely holds up in the actual game. Keeping expectations low. on my watchlist
I’m more of a casual player; Zombie Fortress will succeed if it remains accessible to a broader audience. Great if it is easy to pick up. keeping an eye on this
thor’s hammer, yes! Balance is everythnig in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. I wlil keep an eye on performance. in my opinion
looks like a great step forward for Zombie Fortress. Some minor risks, but the overall picture is soid. Community feedback will show the truth.
the patch notes for Zombie Fortress look promising, but I’ll wiat for player reviews before getting too excited. Technical benchmarks will be key.
nani?! Great news if teh update actually fixes the core issues. For Zombie Fortress, performance improvements are what matter most. Character development is key. just my thoughts
daebak news! The patch noes for Zombie Fortress look promising, but I’ll waiit for player reviews before getting too excited. Needs to be fun and enagging for everyone. that is just how I see it
the patch notes for Zombie Fortress look promising, but I’ll wait for plaayer reviews before getting too excitde. I will keep an eye on performance. hopefully gomawo
balance is everything in Zombie Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Community feedback will show the truth. keeping an eye on this daebak!
Balance is everything in Zomibe Fortress. Looks good on paper, but it’s all about how it actually feels in-game. Atmosphere is what makes it. looks decent
The patch notes for Zombie Fortress look promising, but I’ll wait for player reviews bfore getting too excited. A must-have for franchise fans. in my opinion