Executive director Strauss Zelnick has hinted on several occasions that the upcoming title starring Jason Duval and Lucia Camino will be priced more modestly than many fans anticipate, suggesting that the base edition could debut at the conventional $70 USD mark.
In a recent social media post, a user shared a screenshot from the XBOX Chat AI assistant in the Microsoft Store. The AI’s reply claimed that Grand Theft Auto VI would retail for $69.99 USD, aligning with the typical price point for most AAA releases.
While many fans welcome the prospect of paying just $70 for what is arguably the most anticipated game of recent years, it’s important to remember that virtual assistants can err, often relying on incomplete or inaccurate online data.
Additionally, users can exploit the element inspector tool to alter text and create deceptive screenshots with fabricated responses. TheGamer tested the XBOX chat and received a generic reply: “sorry, I don’t have information about the price of Grand Theft Auto VI.”
In short, there is currently no guarantee that Grand Theft Auto VI will retail for $70 USD, so the safest approach is to treat the circulating rumors with caution and await an official statement from Take‑Two Interactive and Rockstar Games.
While fans may need to exercise patience, there is a genuine chance that more concrete details about GTA VI will surface soon—though that will likely take a few weeks.
Just days ago, Take‑Two Interactive announced its latest quarterly earnings call with investors. During the session, CEO Strauss Zelnick reaffirmed the game’s slated release for November 19, 2026, and shed light on the timing of upcoming marketing campaigns.
According to Zelnick, the marketing push for GTA VI will kick off in late June, effectively giving fans a month before the anticipated release of the first major trailer. Simultaneously, pre‑orders are expected to open during that period, providing the final official price for the title.
Despite the uncertainty, a well‑regarded insider claims that the next major update for the open‑world title will drop as early as next week, and many fans are already convinced this is true.
But tell us, how much would you be willing to pay for the open‑world game? Share your thoughts in the comments section.
Related video: Are we ready for what Rockstar has in store for us with GTA VI?
News Source: Levelup
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