Riot Games has teamed up with a prominent UK online personality to launch a temporary Valorant‑themed pub this weekend.
The Phoenix Arms will operate from June 19 to 21, coinciding with the Masters London finals where the globe’s elite Valorant competitors battle it out at the Copper Box Arena in Stratford, East London.
Adjacent to the arena, within the Hackney Bridge complex, Riot will host the Masters London Fan Fest, offering players the chance to mingle, engage in live Q&A sessions with special guests, and participate in community challenges.
The Phoenix Arms, a quintessential British pub, will be located in this venue, providing fans a place to unwind with a drink.
The Phoenix Arms will be transformed into a vibrant esports hub, adorned with team flags, Valorant-themed memorabilia, and custom pub signage. Fans will also enjoy live match screenings, creating a football‑pub‑style atmosphere where supporters can watch their favourite teams in real time.
The venue will be overseen by John Fisher, better known online as Big John, a UK internet personality celebrated for his food reviews on YouTube and his trademark catchphrase “BOSH.”
Big John first went viral in 2022 after ordering massive quantities of Chinese takeout, and he now commands more than 550,000 followers on TikTok and 77,000 subscribers on YouTube, where he critiques a variety of takeaways. He has also become a prominent voice against anti‑Chinese racism in the UK.
Riot Games has announced that Fisher will serve as the pub’s “landlord,” though it remains unclear whether he will be present for the entire three‑day event or will appear only on select occasions.
❓ Frequently Asked Questions (FAQ)
What is the Phoenix Arms and when will it be open?
The Phoenix Arms is a temporary Valorant‑themed pop‑up pub in London, opened by UK YouTuber Big John (John Fisher). It will operate from June 19 to June 21, 2024, coinciding with the Masters London finals.
Where is the Phoenix Arms located and how does it relate to the Masters London event?
The pub is situated in the Hackney Bridge complex next to the Copper Box Arena in Stratford, East London, where the Masters London finals are being held. It serves as a fan hub where attendees can relax, watch live match screenings, and enjoy Valorant-themed décor while the tournament takes place.
What additional activities will be available at the Phoenix Arms during the event?
Besides serving drinks, the venue will feature live match screenings, team flags, Valorant memorabilia, and custom pub signage. Fans can also participate in community challenges, watch live Q&A sessions with special guests, and mingle during the Masters London Fan Fest hosted by Riot Games.
News Source: VGC
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