Take-Two boss reaffirms that GTA 6 is planned for November

The highly anticipated GrandTheft Auto VI has become a focal point of gamer discourse, with its reputation as the most awaited release driving constant speculation about any potential postponement.

Take‑Two Interactive chief executive Strauss Zelnick has now publicly reaffirmed that the blockbuster sequel is scheduled for a November launch — specifically November 19 — and that a full‑scale marketing campaign, including pre‑order initiatives, will commence this summer.

Originally revealed with a 2025 target in its first trailer, the title has undergone several schedule shifts — moving from May 26, 2026, to a November 2026 slot — before the latest date was locked in.

Industry analysts suggest that the extended development window reflects Rockstar Games’ dedication to delivering a refined experience, and the forthcoming marketing push is poised to generate considerable excitement ahead of release.

When questioned about the rising costs of PlayStation 5 and Xbox Series consoles—both of which have surpassed their original launch prices—Take-Two Interactive CEO Strauss Zelnick conceded the situation is “not great news,” yet voiced strong conviction that Grand Theft Auto 6 will still drive robust sales.

“If we do our job and deliver exceptional games—which we managed across the board this past year, thanks to the efforts of my colleagues—then the consumer shows up willingly,” Zelnick told Bloomberg in an interview. “There’s nothing occurring in the market right now that gives me any meaningful cause for alarm.”

Last week, rumors began swirling that pre-orders for Grand Theft Auto 6 could be imminent after Best Buy sent an email to participants in its affiliate program, hinting at an upcoming campaign.

Earlier this year, a Bank of America analyst suggested that Rockstar ought to raise the retail price of Grand Theft Auto 6 to $80, asserting that such a move would benefit the entire video game industry by setting a new benchmark for AAA titles.

Earlier this month, Strauss Zelnick, CEO of Take-Two Interactive, revealed that Grand Theft Auto VI’s current launch timeline is approximately 18 months behind its originally scheduled release window, marking a significant postponement for one of the gaming industry’s most highly anticipated titles.