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Sony execs behind iconic PS4 game-sharing meme reunite for fittingly disc-less recreation at Tokyo Game Show 2026

Years after the PlayStation executives who helped define a generation's gaming debate reunited in front of a camera to explain how their console let...

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Years after the PlayStation executives who helped define a generation’s gaming debate reunited in front of a camera to explain how their console let players share games, Shuhei Yoshida and Adam Boyes have recreated that now-iconic moment once more. This time, however, there is no physical game involved at all.

The original exchange aired in the lead-up to the PS4’s 2013 launch, when Sony seized on Microsoft’s controversial game-sharing restrictions for its Xbox One with a short, deliberately deadpan clip. Yoshida, then PlayStation’s president of first-party studios, and Boyes, head of third-party relations, stood before a camera and walked viewers through how sharing worked on the company’s next-gen console. The first step involved Yoshida handing Boyes a physical copy of Killzone: Shadow Fall. There was no second step. That was all.

The video has since amassed 21 million views over the past thirteen years, cementing itself as one of the defining cultural moments around the PS4’s debut and a shorthand reference point for anyone who watched the console war unfold.

A reunion at Tokyo Game Show 2026

The pair reconnected recently while attending Tokyo Game Show 2026, where Yoshida chose to revive their famous pose in a new online post. “Met with a best friend,” he wrote alongside an image of the two men recreating the game-sharing stance they had struck over a decade earlier.

Met with a best friend 😀

Shuhei Yoshida via X

The recreation carries an unmistakable irony. In the original clip, the physical game was central to the joke; in this one, neither man holds any disc whatsoever. Fans quickly picked up on the timing, with many reading the image as a wry nod to Sony’s own plans for a disc-less future rather than a throwback to their shared history.

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The context behind the pose

The joke lands precisely because of where PlayStation now stands. Earlier this summer, Sony announced it would no longer manufacture discs for new PlayStation games starting in 2028. The company moved faster than many expected, not waiting for physical gaming to fade before beginning to repurposing its lone disc-making factory, a decision that sparked months of backlash from players who value owning the games they buy.

The reaction online was immediate and pointed. “This is how you share games with your friends in 2028,” one fan wrote, directly tweeting about the image. Others leaned into the nostalgia while acknowledging the shift, tagging both @amboyes and @PlayStation_jp alongside pic.twitter.com/2ZjsrLMNaP, #TGS2026.

The backlash has been substantial. Fans even attempted to organise protests against PlayStation’s all-digital future, though the console maker has insisted it is sticking with its plans. Gaming analysts have warned, including comments shared with Eurogamer, that the company’s approach would act as a “hammer blow” to traditional game stores and physical retailers.

Looking ahead

The disc-less transition is set to take effect in 2028, marking one of the most significant structural changes in PlayStation’s history. Until then, players will continue navigating questions about ownership, resale value, and how they store and share their libraries.

For now, Yoshida and Boyes have left fans with a moment that bridges two eras: a callback to the playful confidence of 2013 and an acknowledgment that the very thing they once demonstrated by handing over a physical game will no longer exist in that form. The image has already become one of the most discussed posts from Tokyo Game Show 2026, proving that some moments in gaming history are simply too iconic to leave behind.

Related Article: Analyst Estimates Marvel’s Wolverine Sold 1.9 Million Copies, Though It Won’t Match Spider-Man’s Heights →
Source: Eurogamer ↗
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