Each year, to mark Culture Day in Japan, the government—on behalf of the Emperor of Japan—honors individuals whose cultural contributions have significantly shaped the country’s national image. This year, Nintendo’s Shigeru Miyamoto was recognized for his contributions to gaming. At a public press conference expressing his gratitude for the honor (transcribed by Denfaminico Gamer ), the veteran developer reflected on the evolution of the games industry over the past 50 years, as well as the future of the industry in the age of AI.
“Video games are not something that can be developed alone, but are the result of groups of people coming together to create,” Miyamoto said at the ceremony, noting that he received the award as a “representative” of all the people he worked with to make his various games. “Especially recently, I’ve been working on Super Nintendo World at Universal Studios Japan and with many people in different fields of work. I want to share the joy of this award with those people as well.”
Reflecting that almost 50 years had passed since he joined Nintendo in 1977, he said it had been a “lucky life to have lived,” one in which he’d been able to influence the evolution of gaming. When he first started at Nintendo, the company was best known for board games and playing cards—games that belonged in the living room, with friends and family gathering to play them. To him, developing video games has always been about shaping experiences around the living room and the people in that space, ensuring those games don’t look out of place in the center of a person’s home.
This philosophy had a major influence on the development of the Wii, with the creator noting that he felt considerable worry about the industry and company during the shift from GameCube to Wii. “게임 were evolving with the people who played them, consoles were becoming more about their power, and the number of people playing games was growing,” Miyamoto noted. “In school, questions like ‘hey, do you play video games?’ were being asked among students, but there was a divide between those who played games and those who didn’t. Rather than that, I thought it would be better if games could find a way to blend naturally into everyday life and have a positive effect on everyone. But if we wanted that to happen, I began to wonder if the controller made for playing games—something that should be designed to make gaming more fun—had actually become too complex and off-putting for people playing games for the first time.”
Nowadays, thanks to the Wii and Nintendo DS and, later, phones, gaming is more accessible than ever, aided further by generations of people who grew up playing games and are now raising children of their own. With games becoming a greater part of the broader cultural landscape, and the influence and understanding of gaming growing, along with the ability for characters from games to exist beyond the screen in everyday life, Miyamoto’s perspective on whether video games could successfully make the jump to new mediums such as film has changed. He was once opposed to the idea of his games being adapted into films because, in his mind, he’d designed characters specifically for the games they were part of, and the interactivity that brings them to life is something that can’t be replicated by a movie. However, the love for Nintendo characters that developed among fans, even beyond gaming, made them more flexible, allowing them to be molded to work inside new mediums and to be featured at theme parks.
As the press conference continued, journalists questioned Miyamoto about his views on AI. Miyamoto took a historical view of the evolution of the technology and its potential use in gaming, weighing its technical merits against artistic concerns regarding over-reliance on the technology. “Computers were first invented during my generation, and we saw tools evolve rapidly from typewriters to word processors. Designers at the time learned a technique called lettering in school, which involved copying text neatly onto things like posters. In those days, if you could do that skill, you were already a designer. Even if you simply adapted overseas designs into Japanese and laid them out, you were a designer.
“However, as computers and word processors evolved, text could be copied and pasted from elsewhere, you could source images from different places, and text could be rendered beautifully automatically. It was only when tools could take care of technical aspects that more individual, personal design abilities, such as a true understanding of layout, came to the forefront. You had a growing number of situations where, even if the man of the house was a designer while the wife took care of housework, actually, the wife may have had a greater sense of design. That’s what it meant for tools to evolve, and I think that’s what’s happening today with generative AI.
“[At Nintendo] we’ve always made a distinction between creating and working. When we want to create something, we first come up with the broader structure. What comes next in terms of filling in the gaps and polishing it, that’s what we see as working. The thing is, working is actually quite fun! It’s when you work on something that you feel the immense satisfaction that comes from creating it. The fear comes when you become content with your work, and mistake that for the sense that you’ve already ‘made something good.’ The more AI takes over various tasks, the more it becomes an opportunity to think deeply about what it actually means to create. I think that’s a very good thing. In the past you had these designs that were created merely by copying and pasting, but such things don’t endure, do they? A design is a person’s individual intention to make something, whilst a computer assists on making that design.”
He concluded his comments by noting that, “I don’t know how far AI will evolve, or whether a day will come when it handles everything, including the act of creating. For now, I believe there’s still a lot left for us to do.”
To Miyamoto, gaming is as much about what you can give back, from developer to player and vice versa, as it is about technical development and tactile fun. It’s ultimately how and why you create that matters most.
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