•Rockstar Spill has rolled out one of its most ambitious marketing campaigns yet for bağlantı”>GTA 6, transforming real-world vehicles into in-game replicas and parading them through the streets of Miami.
The cars, sporting Leonida license plates as seen in the game’s fictionalized version of Florida, cruised around The Magic City in a tight convoy. Among them was a Lamborghini police vehicle wrapped in VCPD livery, alongside a McLaren styled to resemble the in-game Progen Emerus.
The showcase also featured real-life versions of the Cheetah, Coquette D10, Tempesta, and Manana. Social media reaction was largely positive, with players praising the creativity behind the launch campaign.
“That Vice City Police Huracan is FIRE.”
X/Twitter user
One player noted Miami’s embrace of the game launch as a citywide spectacle, while local news outlet bağlantı”>Only in Dade captured some of the vehicles parked at a gas station, with the Goodyear blimp—featuring its own GTA 6 —hovering overhead.
The marketing push arrives as Rockstar continues to immerse itself in Miami ahead of the game’s release. Developers reportedly traveled across Florida during research trips to authentically recreate the state and surrounding areas for the satire-laden recreation of Miami.
Rockstar has taken over beaches and partnered with local NBA team bağlantı”>the Miami Heat, though some bağlantı”>Miami officials have expressed concern over the studio’s influence. Meanwhile, the Australian government issued a graphic informing citizens of their rights to request time off work when GTA 6 launches next month.
GTA 6 is scheduled for release on PS5 and Xbox Series consoles on November 19.
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