Mobile

Nothing kills CMF Phone 2 Pro’s successor due to rising memory prices

bekir June 19, 2026 3 min read 41 views

Over the past year, the cost of storage and RAM has surged, inflating the price of consumer electronics worldwide. As a result, manufacturers are re‑evaluating their product roadmaps to accommodate the higher component and production expenses.

CMF, a subsidiary of Nothing, targets budget‑conscious consumers in emerging markets, delivering affordable yet feature‑rich smartphones.

Last year, the brand debuted the CMF Phone 2 Pro, a device that combined striking specifications with a pocket‑friendly price, sparking anticipation for a follow‑up model.

However, Nothing co‑founder Akis Evangelidis announced on X that CMF will not unveil a new handset this year, citing soaring memory costs that prevent the company from delivering a genuinely progressive device at a price point that aligns with CMF’s value proposition. The decision underscores the broader impact of supply‑chain inflation on mid‑tier smartphone strategy.

Analysis: The halt in CMF’s flagship line signals a shift in how budget brands navigate rising component costs, potentially prompting competitors to rethink pricing models or explore alternative memory solutions to stay competitive.

Evangelidis also revealed that the company still has a robust pipeline of upcoming products, including ventures into entirely new categories, and that the Nothing brand will continue to roll out new offerings through 2026.

Budget smartphones are now facing a new threat: the soaring costs of RAM and memory. As these essential components become pricier, manufacturers are forced to raise production expenses, which in turn pushes the price of entry‑level phones higher than ever before. This shift could blur the clear-cut price tiers that have long defined the budget segment.

Apple’s chief executive, Tim Cook, has acknowledged that the company cannot avoid price hikes for certain models. He cited the dramatic rise in memory costs this year as a key factor driving the increase. According to industry analysts, the upcoming iPhone 18 Pro may see its base price climb to $1,399, a substantial jump attributed to the current supply constraints.

❓ Frequently Asked Questions (FAQ)

Why has CMF decided not to release a new phone this year?

CMF cited the dramatic rise in memory and storage costs—particularly RAM and flash memory—which has inflated production expenses. The company believes it cannot deliver a genuinely progressive device at a price that matches its value proposition for budget‑conscious consumers.

Will Nothing still launch new products in the near future?

Yes. While the phone line is paused, Nothing’s co‑founder Akis Evangelidis confirmed that the company has a robust pipeline of upcoming products, including ventures into entirely new categories, and will continue to roll out new offerings through 2026.

How might this decision affect other budget smartphone brands?

CMF’s pause highlights the broader impact of supply‑chain inflation on mid‑tier smartphone strategy. Competitors may need to rethink pricing models, explore alternative memory solutions, or adjust their roadmaps to remain competitive amid rising component costs.

News Source: Neowin

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