•Rockstar 게임 is intensifying its marketing push for bağlantı”>GTA 6, deploying a Vice City blimp, NFL promotions and other activations in Miami—moves that have drawn criticism from some city officials despite hopes the campaign will boost tourism.
According to a report by Cade Onder for IGN, Rockstar has spent the past two months building out what could be one of the largest entertainment releases ever. The effort began with a bağlantı”>massive gameplay reveal on Netflix, followed by a wave of merchandise and add-ons including an bağlantı”>album featuring original music created for GTA 6. Rockstar is now bringing the campaign into the real world ahead of the game’s November 19 release.
The studio has concentrated much of its marketing on Miami, which serves as the basis for Vice City, the fictional setting of GTA 6. This presence has created friction among local officials: some welcome the prospect of increased tourism and revenue, while others have opposed it for weeks.
According to bağlantı”>The Miamian, County Commissioner René Garcia said he is “really uncomfortable with this whole thing,” objecting to collaborating with a game that depicts Miami as “a crime haven; Miami like a murder capital.”
Garcia and other officials are reportedly trying to block negotiations to expand Rockstar’s marketing in the city, which allegedly include s at Miami International Airport and a $4 million transformation of Miami Beach. The rollout was expected to begin by October 15, but journalist Joel Franco said an unnamed official doubts deals will be finalized in time.
In September, bağlantı”>Rockstar paid just shy of $1 million to install a bağlantı”>massive, glowing “Welcome to Vice City” sign on top of the Miami Heat’s arena, the Kaseya Center. The venue will also host an NBA game sponsored by Rockstar 게임. On November 18, the Miami Heat face the Milwaukee Bucks on a bağlantı”>Vice City-themed court with never-before-seen jerseys inspired by GTA 6, with the arena selling Vice City merchandise and both parties branding the event as a “night in Vice City.”
Over the weekend, Miami’s Hard Rock Stadium—home of the Miami Dolphins—was covered in GTA 6 s. The jumbotron promoted the game’s release date, displaying a GTA 6-themed animation reading “In for VI” during touchdowns.
A blimp is also heading toward Florida: a Goodyear blimp with Vice City branding flew out of Ohio and was reportedly bound for North Carolina, with speculation it may eventually reach South Florida for upcoming marketing activations. Rockstar has also erected at least one Vice City mural in Miami.
Meanwhile, GTA 6 news continues to include an bağlantı”>alleged PC release window, ongoing leaks and other developments.
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