Xbox and Microsoft have partnered with Prince St. Pizza to celebrate the upcoming release of Gears of War: E-Day, unveiling a specially branded pizza and a $60 replica of the franchise’s iconic Lancer weapon that doubles as a pizza cutter. The collaboration, announced this week, ties directly into the October launch of the prequel title, offering fans a tangible way to engage with the franchise beyond their screens.
The centerpiece of the partnership is the “Prototype Lancer” pizza cutter, a hefty metal tool featuring a stainless steel blade and a sculpted handle designed to mimic the feel of wielding the series’ signature firearm. Alongside the cutter, diners can order the “Emergence Pie,” a pizza themed around the game’s Emergence Day storyline. Both items come bundled with an in-game pizza emblem unlockable in E-Day, extending the promotion into the digital realm.
A Cutter Built to Feel Like the Real Deal
Microsoft and Prince St. Pizza teamed up to create the Prototype Lancer cutter as a promotional tie-in for Gears of War: E-Day, and it’s available for $60. To justify the steep price tag, the company says the cutter is constructed from substantial metal, complete with a stainless steel blade and a handle meant to make owners feel as though they are wielding the iconic gun. It also arrives with the in-game pizza emblem attached to the purchase.
If anyone is wondering why it’s called the Prototype Lancer and not just the Lancer, that’s the special solution the developers came up with to explain why the heck a Lancer would even be in a prequel like E-Day. In the Gears of War lore, the weapon was created a year after the events of Emergence Day. However, you can’t have a Gears game without the Lancer, so the developers called it a Prototype Lancer.
The Emergence Pie: A Pizza That Doesn’t Go Quietly
As for the pizza itself, it’s called the Emergence Pie, and it’s themed around this October’s Gears of War: E-Day, which is a prequel that tells the story of Emergence Day. The pizza includes spicy vodka red sauce and mozzarella cheese, along with proteins in the form of pepperoni and sausage. The pizza is also doused with spicy Italian chili crisp.
“Rugged, relentless, and built to hit hard, it’s the kind of pie that doesn’t go quietly,” reads a line from Microsoft’s blog post. It’s also a pizza that doesn’t go quietly for your wallet, as it costs a mighty $46 before taxes or delivery fees if you’re getting it sent to your home.
“Rugged, relentless, and built to hit hard, it’s the kind of pie that doesn’t go quietly.”
Microsoft
The Emergence Pie is available now through November 1 at Prince St. Pizza locations in the US and Canada. Prince St. Pizza is not exactly a household name, and there are only about 20 locations in the world in places like Chicago, Los Angeles, Dallas, Las Vegas, Miami, Nashville, and New York City. The single location in Canada can be found in Toronto.
Anyone who buys the Emergence Pie also gets a code to unlock a pizza emblem in E-Day, blending the physical dining experience with in-game rewards.
Looking Ahead
Gears of War: E-Day releases on October 6 for PC and Xbox Series X|S, and it’s available at launch via Xbox Game Pass. People can buy the $100 premium edition to play five days early.
Despite obvious evidence that Microsoft was planning to release E-Day on PS5, the company denied that it made a last-minute decision to cancel a PS5 version. The company did not deny the existence of a PS5 version, however. E-Day is not a timed-exclusive for Xbox, Microsoft’s Aaron Greenberg has said, leading some to believe it will never come to PS5. However, Greenberg said in 2021 that Starfield was not a timed exclusive on Xbox … and then it came to PS5.
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