Press Start may earn a commission on purchases made through links on our site, at no additional charge to you.
Earlier this week, EB Games shocked shoppers by pricing its Pokémon 30th Anniversary Trading Card Game sets at double the rates of rival stores. The retailer has since released a statement from its Managing Director, retracting those inflated prices and explaining that the strategy was designed to deter scalpers and guarantee the cards reach genuine fans.
The past week has been nothing short of monumental, with buzz surrounding the Pokémon TCG 30th Celebration collection reaching fever pitch. From the outset, the goal was clear, even if it might not resonate with everyone: to give devoted Pokémon enthusiasts the finest chance to acquire these once‑in‑a‑generation items, while simultaneously making it as hard as possible for scalpers to profit.
Establishing a price that many deemed exorbitant was a deliberate move in our plan. While scalpers rarely foster loyal followings, dedicated fans do. This initial stage has fulfilled its intended purpose.
Attention now turns to the next step. Our staff is meticulously scrutinizing each preorder, a process that will extend over the next several weeks. Orders that violate our purchasing guidelines will be revoked, mirroring the action taken earlier.
After the cleanup concludes, we will unveil a final preorder window composed of the revoked orders. The community will receive advance notice, ensuring equal access for all interested buyers.
In line with our schedule, we are finalizing the retail price for Pokémon’s 30th Celebration, matching that of Pitch Black. All legitimate preorders are guaranteed and will automatically adopt this rate. These prices will also apply when the last preorder window opens in the coming weeks.
❓ Frequently Asked Questions (FAQ)
Why did EB Games initially price Pokémon 30th Anniversary TCG sets higher than competitors?
EB Games temporarily doubled the price of the Pokémon 30th Anniversary Trading Card Game sets as a deliberate strategy to deter scalpers. By setting a higher price point, the retailer aimed to make it less profitable for resellers to buy in bulk and resell at inflated prices, thereby ensuring that genuine fans could access the cards at a fairer cost.
What was EB Games' explanation for the temporary price increase?
In a statement from its Managing Director, EB Games clarified that the price hike was part of a planned approach to combat scalping and guarantee that the cards would reach dedicated Pokémon enthusiasts. The company emphasized that the move was intentional and temporary, and that the prices would be corrected once the initial goal of deterring scalpers was achieved.
How does EB Games plan to prevent scalping while maintaining customer trust?
EB Games intends to balance anti‑scalping measures with transparency by publicly announcing the temporary price strategy and promptly correcting the prices. By openly communicating its intentions and actions, the retailer seeks to preserve consumer confidence and set a precedent for fair pricing practices in the collectible card market.
News Source: Com
Comments
Be the first to comment.