EB Games Are Selling The 30th Anniversary Pokemon Sets At Double The MSRP

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Today marked the launch of the 30th Anniversary Pokémon Trading Card Game sets at both EB Games and JB Hi‑Fi. While JB Hi‑Fi offered the cards at standard MSRP, EB Games not only required an EB World Plus membership but also listed the items at roughly double the price, with some variations slightly below the JB Hi‑Fi rates.

Across the board, the price disparity is stark. For instance, the “ETB” set retails for $199 at EB Games versus $100 at JB Hi‑Fi, and the “UPC” set is priced at $599 at EB Games compared to $360 at JB Hi‑Fi. In general, customers pay between 60% and 102% more when buying from EB Games than from JB Hi‑Fi.

Analysis: The pronounced price gap suggests a potential pricing strategy misstep or a supply‑chain issue at EB Games, which could erode customer trust and prompt a swift response from the retailer to align with market expectations.

We are hopeful that this is simply an error, as we have not observed such discrepancies with previous releases. However, given the consistent pattern across all sets, the likelihood of a systemic mistake appears low.

❓ Frequently Asked Questions (FAQ)

Why is EB Games charging roughly double the MSRP for the 30th Anniversary Pokémon sets?

EB Games’ pricing appears to be a mistake or a misaligned strategy, as the same sets are sold at standard MSRP at JB Hi‑Fi. The price disparity could stem from an internal pricing error, supply‑chain issues, or a temporary promotion that was not properly communicated. The retailer may correct the prices once the issue is identified.

Do I need an EB World Plus membership to purchase the anniversary sets from EB Games?

Yes, EB Games requires an EB World Plus membership for these sets. The membership provides access to exclusive products and offers, but it also adds a membership fee to the purchase price, contributing to the higher overall cost.

Is it better to buy the anniversary Pokémon sets from JB Hi‑Fi instead of EB Games?

If you want the lowest price and no membership requirement, JB Hi‑Fi offers the sets at standard MSRP and is a more cost‑effective option. However, if you prefer EB Games for other reasons—such as store loyalty, in‑store pickup, or specific promotions—be sure to factor in the membership fee and higher price.

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