Matthew Ball, the newly appointed Director of Strategy at Xbox, revealed that Asha Sharma, the company’s new Head of Xbox, once questioned whether the brand could be turned around and regain the trust of gamers.
Sharma admitted that, following Phil Spencer’s departure, Xbox was in a dire position, prompting her to wonder if the business could be “fixed.” Yet her unwavering goal has always been to “reverse the company’s fortunes.”
To achieve this, Xbox’s latest strategy centers on reclaiming exclusive titles for its consoles—a plan rolled out in three phases. First, certain internally developed games, such as the upcoming Gears of War and Clockwork Revolution, will be made permanently exclusive. These titles will be hand‑picked by senior executives to boost the appeal of Xbox consoles.
Second, mass‑market games‑as‑a‑service titles, including Call of Duty and Sea of Thieves, will remain cross‑platform to maintain broad player engagement.
Finally, games already announced for platforms such as PS5 or Switch will stay multiplatform, as existing agreements with partners have been finalized to keep them available on those systems.
Ball acknowledges that the current situation may be somewhat perplexing for fans, but he hopes the company will soon clarify and detail how XBOX’s new strategy will revive its flagship exclusives and help Sharma steer the brand back on track.
News Source: Elespanol
Comments
Be the first to comment.