Just weeks before the highly anticipated release of GTA 6, Rockstar Games has unveiled an official merchandise collection for the open-world crime epic, headlined by a graphic t-shirt depicting an alligator in sunglasses sipping a cocktail—a fitting nod to the game’s sun-soaked setting of Vice City. The new lineup is now available for purchase through the Rockstar Store, giving fans an early opportunity to celebrate their excitement for the November launch with branded apparel and collectibles.
The collection spans a range of products, from graphic tees bearing both the signature alligator motif and the GTA 6 logo itself, to a trio of branded hats offered in black, pink, and blue. Beyond clothing, Rockstar has included a GTA 6-branded Zippo lighter, canvas tote bags, vinyl stickers, and additional offerings for collectors looking to stock up before the game’s debut.
A Stylish Tribute to Vice City
The standout piece of the collection is undoubtedly the alligator t-shirt, which captures the tropical, over-the-top aesthetic that defines GTA 6’s fictional recreation of Miami and its surrounding Everglades region. The cocktail-wearing reptile has already become an unofficial mascot among fans, embodying the game’s blend of humor andMiami-esque glamour.
Beyond the flagship design, the range offers a more understated option for those who prefer subtlety: tees featuring just the GTA 6 logo. Combined with the color-varied hats and practical canvas totes, the collection appears designed to appeal to both die-hard fans and casual shoppers hoping to pick up a keepsake.
As we count down to launch, we wanted to give our community a way to bring a piece of Vice City with them wherever they go. From the alligator tee to the Miami Heat collaboration, this collection reflects the style and spirit that has defined GTA 6 from the very first trailer.
Rockstar Games
For those who own the merchandise, Rockstar provided specific care instructions: the t-shirts should be machine washed cold but never placed in a dryer. Instead, fans are advised to hang their garments on a line to dry, preserving the graphics and fabric over time—a small detail that underscores Rockstar’s attention to product quality.
An NBA Collaboration Comes to Vice City
Beyond its own branded goods, Rockstar has also partnered with the NBA’s Miami Heat for a “Vice City Collection” of gear, available right now through the same storefront. The collaboration ties directly into the game’s in-game basketball league and its deep affection for Miami culture, extending the crossover between real-world sports branding and Vice City fiction that has long been a hallmark of the GTA series.
The partnership offers yet another avenue for fans to engage with the franchise before launch, blending athletic wear with the fictional universe Rockstar has meticulously constructed. As with the mainline merchandise, these items are positioned as limited-time offerings tied directly to the game’s marketing push.
Looking Ahead
GTA 6 is scheduled to launch on November 19 for PS5 and Xbox Series X|S, marking Rockstar’s most ambitious release since its last blockbuster entry. The studio has teased that the game will feature a lot of great music in it, as well as podcasts, and famous radio hosts, promising an immersive audio experience to accompany its sprawling open world.
The merchandise rollout represents just one facet of Rockstar’s ongoing promotional campaign as it builds toward launch. With the release date firmly set, fans can expect further reveals in the coming weeks—potentially including additional collaborations, gameplay deep-dives, and more content tied to Vice City’s neon-lit streets.
For now, those eager to get a head start on their GTA 6 wardrobe can explore the full collection at the Rockstar Store, where the cocktail-sporting alligator is likely to sell out fast as anticipation for November continues to build.
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