Focus Features has unveiled a new brutal trailer for director Robert Eggers’ medieval horror film Werwulf, timed to the full moon and accompanied by an alternate reality game that will run across three consecutive lunar cycles in late 2026. The marketing push dropped today, continuing the studio’s tradition of anchoring its major asset reveals to the calendar of the full moon.
The trailer offers a first hard look at the film, which follows a 13th-century farmer played by Aaron Taylor-Johnson who is cursed to live as a werewolf. Lily-Rose Depp plays his wife and mother of his children, while Willem Dafoe, Ralph Ineson, and Jack Morris round out the cast as a trio of wolf hunters on a mission to kill the beast.
A Moon-Lit Marketing Strategy
Focus Features has deliberately scheduled its marketing reveals around the lunar calendar for Werwulf, releasing today’s trailer in step with the full moon. The studio said it is planning to release all of its major assets and marketing pushes according to this rhythm throughout the film’s campaign.
The new footage arrives as anticipation builds toward the film’s theatrical debut on December 25, giving audiences a chance to see Eggers’ signature atmospheric horror rendered in full before release. The studio has positioned the trailer as one of several reveals spread across the moon calendar leading up to Christmas Day.
A Game Tied to Three Full Moons
Beyond the trailer, Focus announced today the Werwulf Alternate Reality Game, a promotional experience timed to each full moon between September and November 2026. According to what the studio revealed, the game culminates in a mysterious prize for those who complete all three moons.
Players can visit DevourethAllMankynde.com, where they must seek out a hidden sign on various digital platforms and decipher that sign back into the site in order to fulfill the moon. The catch is that players only get 24 hours each full moon to search for the sign before it disappears, requiring them to work fast to find it.
The Werwulf Alternate Reality Game is timed to each of the full moons between September through November 2026 and culminates in a mysterious prize for those that complete all three moons.
Focus Features
The studio noted that the first clue can be found on its dedicated site, inviting fans to begin their hunt ahead of the next lunar window. The experience leans heavily into the film’s medieval horror tone, with a deliberately archaic web address designed to evoke the period setting.
Looking Ahead
The alternate reality game will unfold across three full moons from September through November 2026, with each cycle offering players just one day to locate and decode the hidden sign before it vanishes. Those who complete all three windows stand a chance at the studio’s promised mysterious prize.
Werwulf opens in cinemas on December 25, capping a marketing campaign built around the lunar calendar that has already delivered its first major trailer. Fans hoping to participate in the game should begin tracking the full moon schedule and monitoring DevourethAllMankynde.com for clues as each window approaches.
You can watch the new Werwulf trailer below.
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