Love Nikki Fan Shuts Down Website Over ‘Demonic’ Clothing Designs After Claiming Occult Involvement

A devoted fan of the mobile dress-up hit Love Nikki – Dress Up Queen has gone viral for abruptly closing their long-running fan website after concluding that several of the game’s clothing designs were “demonic.” Nikki’s Info, a community-built resource created in 2018, had spent years compiling the title’s outfits, accessories, story guides, and update notes, while its administrator offered subscribers exclusive content through a Patreon page. The project has now been entirely wiped of game-related material, and affected players are being offered refunds following the admin’s announcement that they are leaving the title over religious convictions.

The decision came in the wake of a now-viral blog post in which the administrator explained a week of silence on the site. They wrote that they had “done some horrible things involving the occult” and that “the devil had then gained such a foothold in my life [that] I was firmly in his grasp.” The post detailed a personal crisis that reportedly involved police, paramedics, and other well-wishers, before the author said they “called out to God for help” — only to continue the practices, after which “things got worse again and started affecting others, especially my suffering family, in a way I can’t declare publicly.”

A Religious Line in the Sand

While the poster confirmed they are now “fine,” the core grievance driving the shutdown centers on the game’s wardrobe. The admin argued that Love Nikki features “a lot of crosses as dress-up items, which are irreverent to God, the God who so kindly and patiently saved me,” noting that they appear “disproportionately” and are sometimes paired with “gothic demonic themes.” They stressed that the game itself did not cause their ordeal, pointing instead to the “back story” of fiction, books, movies, and music that populate the genre.

“I have wrestled with this, but ultimately I can’t profit from or promote something which offends my God, my Saviour — therefore the site is now closed. The source code, the data, the domain are not for sale.”

Nikki’s Info Administrator

The statement has since circulated widely across the broader Infinity Nikki community, where players have weighed in with theories about which specific items prompted the admin’s conclusion. Some commenters flagged the apparent contradiction, observing that several outfits in the franchise draw directly on Catholic iconography. Love Nikki reportedly includes an ensemble styled on a Pope-like figure, while the official Infinity Nikki X account previously shared details on the team at Infold’s Behind Prayers outfit set, noting that the Starlight Crown headdress incorporated “imagery of the Virgin Mary.”

For now, fellow fans are offering support to the administrator, though the episode has ignited no end of curiosity and debate within the dress-up gaming scene — raising fresh questions about how a genre built on religiously themed costumes navigates the delicate line between homage and offense.

Looking Ahead

With the website’s domain, source code, and data explicitly off the market, Nikki’s Info will not return as a live resource for the Love Nikki community. Players who subscribed to the Patreon and purchased guides are being offered refunds as the administrator steps away from the title. The incident is unlikely to affect the game’s development, but it may well serve as a talking point for future discussions around faith-based design in mobile fashion games. As the broader Infinity Nikki fandom continues to dissect the admin’s post, one thing is clear: even in a world of virtual couture, some players are ready to take their beliefs — and their subscriptions — seriously.

Virginia (she/her) is IGN’s News Editor. With ten years of experience reporting on games and entertainment, she’s got a storied background in the fighting game community, influencer news, and viral online trends. Find her on Twitter at @TheeMissGlaze.

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